There’s been quite a debate over the new sign they put up on the Grand Sierra Resort (formerly the Reno Hilton). Stoney deGeyter said it’s too small for the building, and besides it’s such an abstract logo that it doesn’t make any sense when you glance at it from the freeway.
The comments range from agreeing on both counts, to disagreeing on one, to calling the author “a lazy sales person who lost the job and is upset over it.” Kenzoid says the logo is probably just temporary. I took a picture of it just because I wanted a good closeup. It looks small, but it’s still something like 40 feet tall.
(And no, they didn’t paint the building gold, as cool as that would be. That’s just the light from the setting sun.)