So I guess I’m not the only one who thought that having a casino named Jethro’s just one block from a casino named Bodines might lead to a little confusion. But the article in the Nevada Appeal today is not about Max Baer Jr’s problems with the Bodines name, it’s about CBS thinking they own the name forever, in perpetuity, for any possible type of business. And the owner of Bodines, Mike Pegram, rightly telling them to go screw.
So it seems that CBS was willing to overlook the fact that there’s been a restaurant named Bodines in Carson City for 20 years. They probably didn’t even know it existed. But now that the name is being hoisted onto a new casino, being built on the same land, suddenly they have a problem with it. They claim they own the rights to that name because of the Beverly Hillbillies TV show, and any use of it goes against their trademark. Of course this is ludicrous, because Bodines has been there forever and took the name from a business partner, not from TV. The owners of Bodines have responded that they’re not changing their name, which I applaud them for.
And I’m sure the only reason this is an issue at all is because of the remarkable coincidence that Max Baer Jr chose the same part of town to build his Jethro’s Casino in. Max does get a chance to chime in at the end of the article, saying that it’s unfair for them to use that name because it’s his name, and they’re trying to ride his coattails.
“Since 1962, I have been known as Jethro Bodine,” he said. “People come up to me all the time and call me Jethro or call me Bodine. I have been indoctrinated with that name so much so that it stopped my career as an actor. I couldn’t get jobs as an actor because people thought I was Jethro Bodine. I don’t know how much more familiar you could get with that name.”
Yeah, my name’s Scott but I’m not going around trying to stop people from making toilet paper. Sometimes you just have to realize there are coincidences in life, and suck it up.