Casinos and Signs

County rejects Beverly Hillbillies casino derrick. Sometimes you have to wonder about the depths of self-destructiveness that Max Baer Jr. is capable of. After fighting for over ten years and plowing through three counties, he’s finally found a spot to build his big dream casino. He’s finally got zoning approval from the county to build a casino. He’s finally got height variances to build a hotel tower. He has everything he needs to move forward with the project. And now he’s fighting over the sign. The sign?

Originally his plan was to build a 200-foot oil derrick out by the highway that would spurt fire 24 hours a day. That soon scaled back to where there was no fire, probably because the price of natural gas keeps rising. Then the county said 200 feet was way too high for a sign, so he dropped it back to 143 feet, the same height as the hotel tower that was approved. The county’s response? Still too high.

Jethro’s people have said this sign is essential to draw business to the casino. Although I’d think that the massively big hotel-casino would be a draw in itself. I don’t think anyone is going to zip right by this huge casino complex plastered on the side of a hill, missing it completely, but then spot the sign at the last second. That’s nuts.

In similar sign news, the North Carson Crossing shopping center in Carson City (the Wal*Mart center – where College Parkway meets the freeway) just got their request for a 65-foot sign denied for similar reasons. A 45-foot sign has been approved for the center, but the developers say that won’t stick far enough into the air to get attention. Their big concern, I guess, is that they want their sign to rise way above the freeway, instead of just a little bit above. The Board of Supervisors disagreed. And now, in the grand tradition of four-year-olds everywhere, the developers are saying they won’t build a sign at all. Well. That will teach them.

And one more tidbit from the Record Courier article, the Gold Town casino project, which has been in the works for 15 freaking years, got approval from the Douglas County Commissioners.

Phase one will include the hotel and 92,000 square feet of casino space, 50,000 square feet of retail outlet shopping, restaurants and a convention facility. Costs are estimated at $125 million for the first phase,

Phase two includes a parking garage, conference center, event center, casino expansion, retail space, spa and wellness center, according to information from county officials.

Gold Town will be located at Hwy 395 and Sunridge Drive, right next to the Silver City RV Park.

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