I noticed a couple of weeks ago that a new business has opened along South Carson street. The Nevada Transmission Exchange has moved into the abandoned Meineke building at the corner of Carson and Sonoma.
Part of the reason I noticed this was because I usually drive with my eyes open for changes that are happening around town, like new business opening or old ones closing. But the reason this really caught my eye was because of the *ahem* understated signage they’ve put on the side of their building.
It’s the subtle efforts like this that really bring in the customers.